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Postum Lovers, Rejoice! Your Beloved Healthful Coffee Alternative Is Back


Postum Lovers, Rejoice! Your Beloved Healthful Coffee Alternative Is Back

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If you were one of the disappointed fans in 2007 when Postum disappeared from the shelves, then you’re sure to perk up now that its original formula is available once again. A household mainstay introduced by C.W. Post in 1895, Postum is a healthful coffee alternative that combines skillfully roasted wheat germ with hearty molasses for a one-of-a-kind savory beverage that satisfies with its unmistakable rich aroma and robust flavor. Postum is naturally caffeine free and smooth tasting with no acidity or bitterness so it won’t cause sleepless nights, high blood pressure, or digestive upsets often linked to coffee and tea—making it a natural choice for health-conscious individuals and those with dietary, health, or religious restrictions. Just one teaspoon of Postum mixed into 8 ounces of hot or cold water is all it takes to enjoy America’s all-time favorite anytime beverage. 8 oz. jar.

  • Rich, robust flavor from custom-roasted wheat bran and sweet molasses
  • Naturally caffeine free
  • A healthy alternative for those with dietary, health, or religious dietary restrictions
  • Smooth flavor without tannic acid found in coffee
  • Enjoy hot or cold

Postum fans are buzzing about the comeback of their beloved beverage—naturally caffeine free with full-bodied flavor from custom-roasted wheat bran and sweet molasses.


Safety Warnings

Allergen warning: contains Wheat


This is a Kosher food approved by KM
Roasted Wheat Bran, Wheat, Molasses, Wheat Flour


Shelf Life: 24 Months

Nutritional ItemQuantity% of Daily
Serving size: 1 tsp (3g)
Servings per jar: about 75
Calories: 10
Calories from fat: 0
Total fat0g
Total Carbohydrate2g1%
Dietary fiber1g4%
Not a significant source of calories from fat, saturated fat,
trans fat, cholesterol, sugars, Vitamin A, Vitamin C, calcium
and iron.
Percentages based on a 2000 calorie diet.

Manufactured In: USA

Material - Country Of Origin: USA

Rated 4.8 out of 5 by 64 reviewers.
Rated 4 out of 5 by Good product but price a little high. My wife can not drink caffeinated drinks so I have been getting this type of beverage for a few years but other brands as we can no longer buy it in the store. I was shocked at the price but got it for her anyway. It is as good as I remember but at the price I don't think I'll be buying it too many times and will look for another brand at our local health food store. That's the only reason I gave it 4 stars and will not recommend it to friends. The items your store are very nice and will continue to shop here. July 23, 2015
Rated 5 out of 5 by Great alternative to coffee I used to drink Postum when I was in High School in the 1950's. It was similar to coffee but without the caffeine and made me feel grown up. When I went out to dinner with my parents I would order Postum with desert. All of the restaurants carried it. So I could drink my Postum with desert while my parents drank their coffee. I was glad to find Postum here again at the Vermont Country Store. It brings back old memories and still tastes great as an evening beverage before bedtime. July 10, 2015
Rated 5 out of 5 by Merchandise no longer in stores The product I bought from your company it is no longer in stores and i am glad you have it. Thanks so much for providing it to the general public. May 12, 2015
Rated 4 out of 5 by Had To Stop Drinking Coffee My doctor said I had to stop drinking coffee. I remembered POSTUM from the 70's, but I was sure I wouldn't be able to find it anywhere. It taste just fine. There is residue left in the cup, but the taste is most satisfying. April 2, 2015
Rated 5 out of 5 by A comfort food. I like to drink it at night. It is nice and hot and I know it will not keep me awake. February 2, 2015
Rated 5 out of 5 by Old Friend When I was visiting my formr Pstor who is now semi-retired and living in Oklahoma, we were reminiscing over our younger days. He mentioned that he wondered if his favorit coffee substitute, Postum, was even being made anymore. I told him I didn't know. When I returned to California, I looked on-line to the Vermont Country Store web-site and Voila! there it was. I ordered ajar to be sent to him. I just got a thank you note from him saying he is a lot happier in the mornings now. Thank you Vermont Country Store. January 28, 2015
Rated 5 out of 5 by So glad to find Postum My Mother can't drink coffee, so she would drink Postum instead, but had not been able to find it. So glad when we found you had this drink. We surprised her on Christmas with 2 jars. She was thrilled to have her old favorite back and enjoyed her breakfast with this hot drink. This is a nice hot drink and when people want something to take the place of coffee, this does the job. January 21, 2015
Rated 5 out of 5 by It's finally back! My family drank Postum years ago and it was SO much better than any other 'grain' drink. We were horrified when it left the market. So imagine our relief and delight to find it being made again! We didn't realize it had been available in other states (Utah) for over a year. But we are just so happy to have it available online! I bought two to put in my husband's stocking. December 31, 2014
  • 2015-11-30 T05:43:18.516-06:00
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