Known as the proprietor of the Giorgio Beverly Hills Boutique and the man who built Rodeo Drive, Fred Hayman has put that same love of luxury and high fashion into this delightful fragrance for women. First introduced in 1989, 273® Rodeo Drive is a passionate blend of gardenia, amber, and sandalwood that captures the legendary energy and flair of that famous shopping district for which it is named. 1.7 oz. spray bottle.

• 273 Rodeo Drive was created by Fred Hayman, the founder of the Giorgio Beverly Hills Boutique
• Introduced in 1989
• A fragrance for women with an exotic blend of gardenia, amber, and sandalwood

273 Rodeo Drive by Fred Hayman is an exotic floral fragrance for women that's as unforgettable as Beverly Hills itself.