Brands from the Past: Lifebuoy Soap Customer Stories Contest Winners

In April, we asked you to share memories of Lifebuoy soap. We hope you enjoy reading the top four.

By Linna Cheek of Lynnwood, WA

"When I was twelve years old in 1946, my father had a grocery store in Little Rock, Arkansas. I went into the store after eating a sandwich. I told him I needed to brush my teeth but I had no toothpaste. He told me to go to the basin in the back of the store and use what he used. He told me to use the Lifebuoy soap. He did not tell me he had dentures. I innocently followed his advice and brushed my teeth with the Lifebuoy. I will never forget the taste of the Lifebuoy nor will I forget his laughter."

By Shawn Schriner of San Luis Obispo, CA

"I can remember as a little girl my grandmother imitating the Lifebuoy commercials in her deepest voice, Beeeeee-Ohhhhh. And I would just crack up laughing. I used Lifebuoy soap all the time at Gramma's house, in the washroom. It was just what was needed to clean my hands after a hard day of playing. All the while singing, Beeee-Ohhh. Maybe it was Grandma's way of making washing my hands a game instead of what kids normally would think was a chore. Still to this day, if I or my siblings see a bar of Lifebuoy soap, we do the infamous Beeee-Ohhhh as a joke, and we still laugh about it. Sounds ridiculous, I know. But sometimes the simplest of memories, are the best."

By Gail Drysdale of Milford, MA

"I grew up on a farm in Vermont around 1950. I went to school in a one room school with around 13 students from grades 1 through 8 and we all lived on farms and helped with the morning chores. Needless to say we all smelled a little like cows but as we all smelled the same, nobody noticed. We got a new teacher who was from the city. After a week or two he came in with a bag and told us he had something for us. He gave us each a bar of Lifebuoy soap. The next morning the smell of Lifebuoy soap overpowered the smell of cows. In thinking back I think that was what he had intended."

By Marcy Meffert of Leon Valley, TX

"My auntie Verna used to baby-sit me during the summer and so I got the whole summer to do interesting things with my cousin Josie, who was her daughter and 3 months younger than I. We used to dare each other to do things that Auntie Verna said not to do. One of the major 'dares' was to eat things in general and Lifebuoy soap in particular...finally, we actually did it...each took a big bite of pinky/red-orange Lifebuoy. It was great soap but it tasted awful beyond description...I think of our giggling, foamy mouths every time I see a bar of Lifebuoy."