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The Orton Family, Proprietors of The Vermont Country Store for Over 60 YearsFounders Vrest and Ellen Orton Publish Our First Catalogue in 1945A Christmas card list turns into a great successIn 1945, Vrest and Ellen Orton printed their first catalogue—just 12 pages and 36 products—and mailed it to the folks on their Christmas card list. Vrest, a frugal Yankee at heart, insisted that the merchandise be durable and above all practical. His wife Ellen, who grew up on the Wilcox dairy farm in nearby Manchester, Vermont, made certain the new business was as practical as the products it sold. Decades later, this still holds true as you can see from the hosts of products in our black-and-white Voice of the Mountains Catalogue and full color Catalogue of Goods and Wares. |
![]() The first catalogue, published in 1945 |
The Vermont Country Store Opens Shop in the Village of Weston in 1946The roots of our business are in over 100 years of Orton family shopkeepers
The Weston, Vermont store opens in 1946 Catalogue orders came rolling in. To complement the fledgling mail-order business, Vrest and Ellen Orton opened The Vermont Country Store in Weston, Vermont, in 1946, inspired by childhood memories of Vrest's father's general store in North Calais, Vermont, which opened in 1897. The Weston shop was the first restored rural general store in the nation. "I can still recall my father's store, where most of the men came in the evenings to wait for the horse-drawn stage that brought the mail from Montpelier, thirteen miles away," Vrest Orton said. "The store was warm and cozy. It smelled of harness, coffee, smoky kerosene lamps, tobacco, and pine wood burning in the big stove." |
Proprietors from left to right, Gardner, Cabot, Lyman and Eliot Orton. Proprietors Lyman, Cabot, Gardner, and Eliot Orton:
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